为什么 FAQ 影响 GEO
AI 搜索通常从问题开始。买家不会只搜 “industrial chiller”，而会问 “what size industrial chiller do I need for injection molding machine”。如果你的产品页没有这种问法，AI 很难把你匹配到真实采购场景。
FAQ 的 6 类问题
- 选型：How to choose capacity, material, voltage, or standard?
- 认证：Which certifications are required for EU, US, Middle East, Africa?
- 交期：What affects production lead time?
- 风险：What failures happen if the wrong model is selected?
- 对比：Chinese supplier vs local distributor, what is the trade-off?
- 验收：What should buyers inspect before shipment?
坏 FAQ 示例
Q: Are you a factory?
A: Yes, we are a professional factory.
这种回答太弱，不能帮助 AI 判断专业度。
好 FAQ 示例
Q: What should I check before buying a low voltage VFD for a conveyor system?
A: Confirm motor power, overload requirement, ambient temperature, dust level, braking demand, communication protocol, and whether the site needs IP54 or cabinet protection.
写作规则
- 问题要像采购商真实说法。
- 回答要给判断，不只给结论。
- 每个 FAQ 链接到相关案例或参数表。
- 用英文问题和中文解释都可以，但英文站最好保留英文问句。